Challenge
The guild leadership wanted a dragon at the center of the logo. The challenge was to make that familiar symbol distinctive enough to work as both an emblem and a flexible media identity.
Echo
A dragon-led identity system for a World of Warcraft guild moving into broadcast, apparel, and partnership contexts.
Logo, texture, presentation, apparel direction, and campaign applications built around a custom dragon identity.
Branding, Visual Design, Graphic Design, Apparel Directionc. 2020Brand & Identity, Marketing & Campaigns
Project snapshot
I designed the dragon logo and custom texture, created the partnership presentation, and supported the first jersey direction alongside social and stream applications.
- Client / project
- Echo
- Timeline
- Around 2020
- Role
- Branding, Visual Design, Graphic Design, Apparel Direction
- Categories
- Brand & Identity, Marketing & Campaigns
- Deliverables
- Logo system, Brand guidelines, Custom texture, Presentation design, Apparel direction, Campaign assets
- Skills
- Logo design, Visual identity, Texture design, Presentation design, Apparel direction, Campaign design
- Tools
- Adobe Photoshop, Adobe Illustrator
Turning a dragon brief into a usable identity
Echo competes at the highest level of World of Warcraft raiding and needed an identity that could extend across competition, content, partnerships, and apparel.
A mark built to travel across competitive contexts
Defining the mark, texture, color, and type
I developed the dragon emblem, then expanded it into a custom skin texture, color system, typography, usage rules, and practical templates for the team's communication needs.
Design decisions
The circular dragon silhouette stays recognizable at small sizes, while the red, black, and off-white palette creates enough contrast for both competitive and sponsor-led layouts.
Constraints
The system needed to hold together across small avatars, presentation decks, jerseys, stream graphics, sponsor placements, and dark broadcast environments.
Identity applications for content and partnerships
A compact red dragon mark supported by a dark tactile texture and a clear identity guide, then applied across presentations, apparel direction, partner graphics, and stream assets.
Outcome
The identity carried through guild branding, partnership materials, apparel direction, and live content.
Reflection
A single emblem grew into a repeatable system across identity, apparel, presentations, and broadcast assets.
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