01
Brand & Identity
Logo design, visual identity, and coherent brand systems.
Selected work across visual identity, marketing, web, interfaces, and technical execution.
Five connected areas within one design practice.
01
Logo design, visual identity, and coherent brand systems.
02
Campaign concepts and crafted print and digital production.
03
Websites and digital experiences shaped by the brand idea.
04
Interfaces, design systems, and frontend-minded execution.
05
Creative tooling, AI workflows, prototypes, and technical studies.
Marketing & Campaigns, Brand & Identity / 2023–2024
Key visual work for New World, created while working with the games-focused creative agency Layer Media.
Visual campaign components marking major New World expansions and patches, designed to support player-facing communication.
Campaign-focused visual work connecting major game milestones with player-facing marketing.
Shows marketing judgment and polished visual production in a games agency context.
Six projects across brand, campaigns, digital products, and interface systems.
A web application for finding guides, creating builds, and optimizing Diablo IV characters.
Research and competitive analysis translated into a clearer build-finding and character-planning interface.
Shows brand, product, interface, and systems thinking in one technically complex project.
A family of IV therapy brands designed to feel distinctive, welcoming, modern, and professional.
One identity system applied across packaging, outdoor, events, social, and web-facing work.
Shows how a brand idea can stay coherent across physical and digital channels.
Digital and physical marketing design for Core's games, events, communities, and collaborations.
Cross-functional ownership of visual production across releases, tournaments, events, and collaborations.
Shows consistent brand and marketing execution across a busy game and creator ecosystem.
Brand and campaign design for an esports organization serving MMO and RPG communities.
Multi-year identity and campaign work across live events, social, outdoor, and motion.
Shows sustained esports brand work and high-quality campaign production across channels.
A minimal identity and supporting interface work for a widely used World of Warcraft addon.
A W+A logo system carried from brand identity into product icons and interface surfaces.
Shows the crossover between logo design, interface context, and a community software ecosystem.