Method

Brand and campaign design for an esports organization serving MMO and RPG communities.

Identity development and visual production across logos, campaigns, out-of-home advertising, social content, and motion graphics.

Lead Graphic Designer2017–2020Brand & Identity, Marketing & Campaigns

Orange and black Method esports identity graphic — Method identity application.

Project snapshot

As Lead Graphic Designer, I created logos, campaigns, out-of-home advertising, social content, and motion graphics for Method.

Client / project: Method
Timeline: Sep 2017 – Jul 2020
Role: Lead Graphic Designer
Categories: Brand & Identity, Marketing & Campaigns

Deliverables: Visual identity, Event identities, Campaign assets, Broadcast packages, Motion graphics, Merchandise graphics
Skills: Logo design, Visual identity, Campaign design, Out-of-home, Social design, Motion graphics
Tools: Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Figma, Procreate

Method

Building an esports identity across channels

Method is an esports organization focused on entertainment for MMO and RPG communities.

Challenge

The work focused on strengthening Method's identity and creating distinctive visual assets across live events and marketing channels.

Logos, campaigns, live events, and motion

Collection of Method event and competition logos — Method event identity system.

Method apparel campaign photograph with two models — Method apparel application.

Method esports player celebrating with a trophy — Method live-event brand moment.

Extending the brand through repeated moments

I developed the core identity through repeated event, campaign, social, outdoor, broadcast, and merchandise applications, building reusable language rather than treating each request as a separate visual direction.

Design decisions

The circular Method mark, orange palette, and angular graphic accents created a consistent base that could shift between editorial, competitive, and sponsor-led moments.

Constraints

The identity needed to work across live events and marketing channels, from logos and outdoor placements to social content and motion.

Method master-brand logo system.

Event identity system for Method and MSI.

A flexible visual language for Method

A flexible identity system spanning the Method master brand, competition and event marks, campaign templates, stream packages, out-of-home work, motion, and merchandise.

Outcome

The work supported three Race to World First broadcasts and a wider calendar of campaigns, competitions, partnerships, and merchandise.

Reflection

Across several years, the identity stayed useful through changing events, campaigns, and production formats.

What collaborators say

“Stephano is one of the most skilled designers I have seen in the gaming and esports space. I trust the quality of work from his designs and logos years later.”

Scott McMillanCEO, Founder of Method