Challenge
Each visual needed to represent a major game milestone, including expansions and patches, while working as compelling player-facing campaign material.
Layer Media
Key visual work for New World, created while working with the games-focused creative agency Layer Media.
Visual campaign components marking major New World expansions and patches, designed to support player-facing communication.
Graphic Designer2023–2024Marketing & Campaigns, Brand & Identity
I designed key visual components for New World milestones, including expansions and patches.
Campaign-focused visual work connecting major game milestones with player-facing marketing.
Hero visualPlanned visual
/images/projects/layer-media/hero.webp
Campaign-focused visual work connecting major game milestones with player-facing marketing.
Project snapshot
- Client / project
- Layer Media / Amazon Games: New World
- Role
- Graphic Designer
- Timeline
- Oct 2023 – Aug 2024
- Categories
- Marketing & Campaigns, Brand & Identity
- Scope
- I designed key visual components for New World milestones, including expansions and patches.
- Skills
- Key visual design, Campaign design, Graphic production, Brand application
Key visuals for a live game roadmap
Layer Media is a creative agency specializing in trailers, film production, and branded entertainment for games. While working at Layer, Stephano developed key visual components for Amazon Games' New World.
Overview visualPlanned visual
/images/projects/layer-media/overview-01.webp
Shows marketing judgment and polished visual production in a games agency context.
Campaign work built around major game milestones
Primary project applicationPlanned visual
/images/projects/layer-media/gallery-01.webp
the first Layer Media gallery visual
Supporting applicationPlanned visual
/images/projects/layer-media/gallery-02.webp
the second Layer Media gallery visual
Detail / system viewPlanned visual
/images/projects/layer-media/gallery-03.webp
A closer view of the visual decisions behind Layer Media.
Turning release milestones into campaign visuals
The work translated major releases and patches into distinct key visual components within the New World brand world.
Design decisions
Each visual needed to signal a specific milestone while remaining recognizable as New World campaign work.
Technical decisions
The published case study focuses on visual production. It does not attribute software development or technical implementation to this role.
Research / source materialPlanned visual
/images/projects/layer-media/process-01.webp
Source material that shaped the direction for Layer Media.
Concept explorationPlanned visual
/images/projects/layer-media/process-02-concepts.webp
Early visual routes used to test hierarchy, tone, and fit.
Wireframes / compositionPlanned visual
/images/projects/layer-media/process-03-structure.webp
Structure and composition studies before final production.
Typography / color / identityPlanned visual
/images/projects/layer-media/process-04-system.webp
The visual system behind the final applications.
Key visual applications for New World
A series of key visual components created for major stages of the New World release cycle.
Final design applicationPlanned visual
/images/projects/layer-media/final-01.webp
Campaign-focused visual work connecting major game milestones with player-facing marketing.
Final design detailPlanned visual
/images/projects/layer-media/final-02.webp
Shows marketing judgment and polished visual production in a games agency context.
Outcome
The work gave major expansions and patches a clear visual moment for player-facing communication.
What the work demonstrates
This project demonstrates campaign thinking, visual consistency, and production craft applied to a live game brand.