Challenge
Each visual needed to represent a major game milestone, including expansions and patches, while working as compelling player-facing campaign material.
Layer Media
Key visual work for New World, created while working with the games-focused creative agency Layer Media.
Visual campaign components marking major New World expansions and patches, designed to support player-facing communication.
Graphic Designer2023–2024Marketing & Campaigns, Brand & Identity
Project snapshot
I designed key visual components for New World milestones, including expansions and patches.
- Client / project
- Layer Media / Amazon Games: New World
- Timeline
- Oct 2023 – Aug 2024
- Role
- Graphic Designer
- Categories
- Marketing & Campaigns, Brand & Identity
- Deliverables
- Key visuals, Campaign adaptations, Social assets, Promotional layouts
- Skills
- Key visual design, Compositing, Campaign design, Graphic production, Brand application
- Tools
- Adobe Photoshop, Adobe Illustrator, Procreate
Key visuals for a live game roadmap
Layer Media is a creative agency specializing in trailers, film production, and branded entertainment for games. While working there, I developed key visual components for Amazon Games' New World.
Campaign work built around major game milestones
Turning release milestones into campaign visuals
I composited supplied game imagery and designed key visuals and logos for releases, updates, events, and promotional moments including Legacy of Crassus, Steam Free Weekend, and Black Friday.
Design decisions
Each visual used the established New World worldbuilding, typography, and material language while giving its release or promotion a distinct focal point.
Constraints
The visuals worked within the established New World brand while distinguishing individual expansions and patches.
Key visual applications for New World
A campaign family spanning lead key art, promotional layouts, and format adaptations for New World's website and social channels.
Outcome
The work gave releases, seasonal events, and promotions a consistent set of player-facing campaign assets across New World's owned channels.
Reflection
The work brought campaign thinking, visual consistency, and production craft together for a live game.
What collaborators say
“His design experience is broad, his pace is top notch, and he understands what marketers and creatives need at a comprehensive level.”
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