Happy Health

A family of IV therapy brands designed to feel distinctive, welcoming, modern, and professional.

Brand direction for Happy Health and more than ten sub-brands, applied to identity, packaging, partnerships, campaigns, and digital work.

Creative Director, Branding, Graphic Design, Product Design2022–2023Brand & Identity, Marketing & Campaigns, Web & Digital

Happy Health identity direction.

Project snapshot

As Creative Director, I developed the Happy Health identity and its sub-brand system, then applied it across brand books, packaging, partnership materials, campaigns, and digital layouts.

Client / project: Happy Health / Vegas IV
Timeline: Aug 2022 – May 2023
Role: Creative Director, Branding, Graphic Design, Product Design
Categories: Brand & Identity, Marketing & Campaigns, Web & Digital

Deliverables: Brand identities, Brand guidelines, Packaging, Campaign assets, Partnership decks, Digital layouts
Skills: Creative direction, Visual identity, Brand systems, Packaging, Campaign design, Digital design
Tools: Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Figma, Procreate

Vegas IV on Instagram

A flexible identity for a family of health brands

Happy Health developed several city-focused IV therapy brands in the United States, with Vegas IV described as the largest brand under the umbrella.

Challenge

The brands needed to stand out in a crowded market while still feeling welcoming, modern, and professional.

One system across physical and digital formats

Vegas IV mission slide about concierge health and wellness — Vegas IV mission and positioning presentation.

Three Vegas IV fluid bags showing colorful treatment label variants — Packaging system across the Vegas IV treatment range.

Vegas IV therapy article displayed in a laptop mockup — Vegas IV editorial web application.

Building the foundation, then applying it

I established the Happy Health foundation first, then developed related identities such as Vegas IV and tested the system across packaging, partnership decks, outdoor placements, social campaigns, and web layouts.

Design decisions

Happy Health uses an approachable wordmark and bright accent palette, while Vegas IV adds a more location-specific purple and gold identity without losing the wider system's clarity.

Constraints

The system needed to support multiple related brands across packaging, events, outdoor advertising, social media, and web layouts.

Identity, packaging, campaign, and digital work

A parent-brand system with distinct sub-brand expressions, supported by brand books, packaging, campaign templates, partnership materials, and digital applications.