Challenge
The creator wanted a clean, minimal logo that felt connected to the addon and its audience.
WeakAuras
A minimal identity and supporting interface work for a widely used World of Warcraft addon.
A logo, icon set, and interface support spanning the in-game addon and its desktop companion application.
Branding, Graphic Design, UI/UX2017Brand & Identity, Web & Digital, Systems & Interfaces
Project snapshot
I designed the identity, Windows and macOS icons, and supporting interface work for the in-game addon and desktop companion.
- Client / project
- WeakAuras
- Timeline
- Feb 2017
- Role
- Branding, Graphic Design, UI/UX
- Categories
- Brand & Identity, Web & Digital, Systems & Interfaces
- Deliverables
- Logo system, Application icons, In-game interface support, Desktop companion interface
- Skills
- Logo design, Visual identity, Icon design, UI/UX, Systems thinking
- Tools
- Adobe Photoshop, Adobe Illustrator, Figma
An identity for an addon and desktop companion
WeakAuras is a World of Warcraft addon that provides a framework for displaying customizable on-screen graphics.
From W+A mark to icons and interface surfaces
Sketching a simple, lasting symbol
I began with sketches and moved through several rounds before arriving at the final mark.
Design decisions
The mark was kept minimal and geometric to connect the initials directly to the product while supporting long-term recognition across small interface surfaces.
Constraints
The identity needed to translate across the addon, an in-game interface, a desktop companion, and Windows and macOS application icons.
Identity and interface applications
A futuristic, minimal logo using sharp lines to form the W+A acronym, supported by an application icon set and interface design assistance.
Outcome
The identity supports a widely used World of Warcraft addon, its application icons, and its desktop companion.
Reflection
A compact mark gave the addon, its icons, and the desktop companion a shared identity.
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