Challenge
The creator wanted a clean, minimal logo that connected with the addon and its audience while remaining durable over time.
WeakAuras
A minimal identity and supporting interface work for a widely used World of Warcraft addon.
A logo, icon set, and interface support spanning the in-game addon and its desktop companion application.
Branding, Graphic Design, UI/UX2017Brand & Identity, Web & Digital, Systems & Interfaces
I designed the identity, Windows and macOS icons, and supporting interface work for the in-game addon and desktop companion.
A W+A logo system carried from brand identity into product icons and interface surfaces.
Hero visual
A W+A logo system carried from brand identity into product icons and interface surfaces.
Project snapshot
- Client / project
- WeakAuras
- Role
- Branding, Graphic Design, UI/UX
- Timeline
- Feb 2017
- Categories
- Brand & Identity, Web & Digital, Systems & Interfaces
- Scope
- I designed the identity, Windows and macOS icons, and supporting interface work for the in-game addon and desktop companion.
- Skills
- Logo design, Visual identity, Icon design, UI/UX, Systems thinking
An identity built for a product ecosystem
WeakAuras is a World of Warcraft addon that provides a framework for displaying customizable on-screen graphics.
Overview visual
Shows the crossover between logo design, interface context, and a community software ecosystem.
From W+A mark to icons and interface surfaces
Primary project application
the WeakAuras gallery visual
Supporting application
Shows the crossover between logo design, interface context, and a community software ecosystem.
Detail / system view
A closer view of the visual decisions behind WeakAuras.
Sketching a durable, minimal symbol
The documented process began with sketches and moved through several rounds before arriving at the final mark.
Design decisions
The mark was kept minimal and geometric to connect the initials directly to the product while supporting long-term recognition across small interface surfaces.
Technical decisions
Platform-specific icons were created for Windows and macOS, with design support for the in-game UI and desktop companion. The role did not include documented software implementation.
Research / source material
Source material that shaped the direction for WeakAuras.
Concept exploration
Early visual routes used to test hierarchy, tone, and fit.
Wireframes / composition
Structure and composition studies before final production.
Typography / color / identity
The visual system behind the final applications.
Identity and interface applications
A futuristic, minimal logo using sharp lines to form the W+A acronym, supported by an application icon set and interface design assistance.
Final design application
A W+A logo system carried from brand identity into product icons and interface surfaces.
Final design detail
Shows the crossover between logo design, interface context, and a community software ecosystem.
Outcome
The identity supports a widely used World of Warcraft addon and its companion application across brand and interface touchpoints.
What the system demonstrates
This project demonstrates how a compact identity can connect a community tool, its icons, and its interface ecosystem.